Binance Co-Founder Yi He Flags Impersonation Scam Warning
Yi He calls out an alleged impersonator known as 'Zhu Pan' while crypto platform CoinUp denies any connection to the individual.
Binance co-founder Yi He is sounding the alarm. She's publicly warning the crypto community about an alleged impersonator using her identity, referring to the individual as 'Zhu Pan' in Chinese-language social media posts. If you're in crypto circles, this is exactly the kind of scam that can cost you real money fast.
This isn't just a reputation problem for Yi He — it's a direct threat to retail traders who might trust a Binance name and hand over funds or personal info to the wrong person. Impersonation scams tied to high-profile crypto executives have burned thousands of investors before, and they'll keep doing it as long as people let their guard down.
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CoinUp, a crypto platform apparently linked in some way to the situation, moved quickly to distance itself from the alleged impersonator. The company flatly denies any ties to 'Zhu Pan,' making clear it has no relationship with whoever is running this scheme. That denial matters — it signals the impersonator may have been dropping platform names to add legitimacy to the con.
The takeaway here is straightforward: verify everything. If someone claims to represent a Binance executive or any top-tier crypto brand, go to official channels first. No DM, no Telegram message, and no WeChat post from a supposed insider should move your money. Yi He putting this warning out publicly is a good sign — it means the alleged scam had enough reach to warrant a direct response from one of the most recognized names in the industry.
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